 Recognized with the First-Ever Food & Beverage Product Innovations 2011 Award
presented by the National Restaurant Association Restaurant, Hotel-Motel Show
LOS ANGELES (May 13, 2011) -- La Brea Bakery, a leading U.S. producer of par-baked
artisan breads for the foodservice industry, recently added an award-winning Telera
Roll to their extensive line of foodservice product offerings. The inspiration for
La Brea Bakery’s newest hand-made sandwich roll came from the intriguing ingredients,
tastes and flavors found in traditional kitchens and cafes across the globe. The
Telera is the essential ingredient for the torta, a traditional sandwich served
in Mexico and across South America and Europe. La Brea Bakery will be sampling the
Telera Roll along with other foodservice offerings at the upcoming NRA Show 2011
(Booth #2586).
La Brea Bakery’s Telera Roll was designed with the most flavorful sandwiches in
mind. The crust is light and thin, yet strong enough to hold an endless variety
of saucy, savory ingredients. Today’s chefs and operators can now offer customers
a truly unique, satisfying torta sandwich experience. Hearth-baked, and made with
all-natural ingredients, La Brea Bakery’s Telera Roll is subtly sweet and features
two distinct lengthwise impressions on the top - the unique hallmark of a true Telera.
The roll comes fully baked and pre-sliced for operator convenience.
“With the popularity of sandwiches and global street foods on the rise within the
foodservice industry, we believe the introduction of our Telera Roll for menu items
like tortas is perfectly timed,” said Jon Davis, Vice President of Concept Development
for La Brea Bakery. “Whether used as a flavorful sandwich bread, an ingredient in
appetizers or a perfect complement to sides or salads, La Brea Bakery’s Telera Roll
will provide foodservice operators with incredible menu versatility for any daypart.”
The Telera Roll recently received the Food & Beverage Product Innovations 2011
Award presented by the NRA Show. Judged by an independent panel representing both
commercial and non-commercial segments of the foodservice industry, F&B 2011
Award recipients were selected for their significant advancements and innovations
in ingredients, preparation, processing, and packaging.
“We’re excited about the industry’s reaction to the Telera Roll because, like all
of our product offerings, we made sure to combine our signature authentic artisan
craftsmanship with the use of high-quality, all-natural ingredients that customers
throughout the country have come to expect from us.”
Founded in 1989 by renowned pastry chef Nancy Silverton, La Brea Bakery, Inc. is
a leading U.S. producer of par-baked artisan breads distributed to foodservice and
grocery retail businesses. Having set the national standard for fresh, artisan bread,
the company’s foodservice extensive offerings include Ciabatta & Flatbreads,
Loaves, Rounds, Dinner Rolls, Sandwich Rolls and more. Recognized for its commitment
to offering only high-quality and authentic culinary experiences to consumers and
foodservice professionals, La Brea Bakery is continually ranked as the premier artisan
bread brand in the country. La Brea Bakery is owned by Aryzta, AG, a global leader
in specialty bakery brands.
For more information about the Telera Roll, call toll-free 877.302.5005 or visit
www.labreabakery.com/foodservice and check out the “Teleras for Tortas” section
of the website.
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