Reserve

Eating Bread the Healthy Way

It’s time to treat that baguette like a bottle of wine. Bread is having a moment and it’s all about the nuances and details that come from the best ingredients and the slow, fine art of true craftsmanship. Registered dietitian and author, Ellie Krieger, recently went old school with bread. In her…

Grown and Baked in the USA

La Brea Bakery was born in Los Angeles over 26 years ago from a passion for baking artisan bread. That passion has been the seed that has helped us grow into the leading artisan bread company in the US. As we continue to grow, we never want to forget our roots, which is why La Brea Bakery Reserve is…

Water, Flour, Salt

I first came upon Michael Pollan after reading his book In Defense of Food almost 10 years ago. The book always stuck with me and became a guiding principle for how I would eat. So, when I saw that he had a new Netflix Show based off of his other book, Cooked, I was intrigued. Plus, it feels like I…

The Bread Revolution

We were thrilled to be included in an article by USA Today about the Bread Revolution that is happening across the country. It is exciting to see critics and consumers alike energized about bread and the newest styles hitting the market. There have never been more talented and innovative bakers in…

Reserve Meets the Press

The La Brea Bakery Café feels like mom’s kitchen. It’s where we go to welcome new team members, celebrate birthdays, host parties, etc. Some of our newest breads, straight out of our Innovation Kitchen, can be found in our café displays before they can be found anywhere else. Naturally, when it was…

Risk: Why Reserve Matters

Anyone can grow wheat. Anyone can grow Fortuna wheat in Montana. Anyone can make bread from single origin Fortuna wheat from Montana. But, not just anyone would, and that’s the point. This isn’t a story of dirt and seed. It’s a story of risk. Our passion for the foods we make comes across through…