Privacy Policy

La Brea Bakery’s policy is to respect and protect the privacy of our site visitors to ensure you feel comfortable using our site. This policy statement tells you how we collect information from you and how we use it. The following policy (this “policy” or “privacy policy”) only applies to online activities on the website (hereinafter, this “site” or “”), not to offline activities.

You may use most portions of this site without providing any personal information. However, in order to use many of the interactive features of this site, you must be a registered user. Registration may require you to provide us with certain personally identifiable information, such as your name, email address, mailing address, and birth date that needs to collect for fulfilling prizes, tracking/verifying compliance with policies, and federal, state and local laws and/or for editorial and feedback solicitation purposes.

Use Of Personally Identifiable Information generally does not disclose your personal information to third parties without your consent. However, certain personal information required to enter a sweepstakes or contest may be used and shared with partners for those purposes. Please review the rules of the sweepstakes or contest carefully before disclosing any personal information. Also, personal information that you provide to us during your use of the site or during your other communications with La Brea Bakery (including without limitation when you request information or purchase products from La Brea Bakery or seek to return products to La Brea Bakery) may be used and shared with partners to carry out the purpose of the interaction or any other transactions between you and La Brea Bakery or for marketing or promotional purposes. Also, may use and disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) rights or property, other users, or anyone else that could be harmed by such activities. may use or disclose user information when we believe in good faith that the law, a subpoena or other government order requires it. uses or shares aggregate information (data that does not contain personally identifiable information) about our users with advertisers, business partners, sponsors and other third parties. For example, we will say audience is x percent females and y percent males. This data is used and shared to customize content and advertising to deliver a better experience for our users.


Information provided at the time of registration or submission from a guest who is 13 years of age or over may be used for marketing and promotional purposes by and our affiliates or companies that have been prescreened by To keep you in control of your personal information and the communications directed to you, we allow you to opt-out of the following services:

Receiving communications from about new features or services, and;

Receiving communications about offers from third-party companies that offer a product or service that we think would be of value to you.

(Please remember that certain personal information is required to enter a sweepstakes or contest and that information may be shared with partners. Please review the rules of the sweepstakes or contest carefully before entering.)

Information provided when purchasing products from any of our online stores (except for credit card information) may be used for marketing and promotional purposes and is subject to the opt-out processes described on, or linked to, each order form.

Policies For Kids (Individuals Under 13 Years Of Age) And Teens is intended for the use and interest of retail grocery and foodservice operators and other commercial customers, rather than for the public at large or for children under the age of thirteen (13), or teens. However, we are conscious of the possibility such persons may visit our site. It is our policy to collect minimal information from guests under 13 years of age and teens, and only such information as may be required to ensure guests can effectively join in our activities. We do not condition participation in a particular activity on the collection of more information than is reasonably necessary. does not provide any personally identifying information, regardless of its source, to any third party for any purpose whatsoever from our guests under 13 years of age.

Use of IP Addresses

An IP address is a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers automatically identify your computer by its IP address. collects IP addresses for the purposes of system administration, to report aggregate information to our advertisers, and to audit the use of our site. When guests request pages from site, our servers log the guests' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a user's session will be logged but the user remains anonymous to us. We can and will use IP addresses to identify a user when we feel it is necessary to enforce compliance with our house rules or terms of service or to protect our service, site, customers or others.

Use Of Cookies

Cookies are pieces of data that a website transfers to an individual's hard drive for record-keeping purposes. Cookies make Web-surfing easier for you by saving your preferences while you are on our site. We never save passwords or credit card information in cookies. The use of cookies is an industry standard.

By showing how and when guests use a site, cookies help us see which areas are popular and which are not. Many improvements and updates to the site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies. We use the information from cookies to provide services better tailored to our users’ needs. primarily uses cookies to track user trends and patterns. This helps us better understand and improve areas of the service that our users find valuable. While this activity depends on the use of a "cookie," visitors to always have the option of disabling cookies via their browser preferences. Information from cookies is sometimes attached to messages sent to our Customer Care Department.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or indicate when a cookie is being sent. However, note that some parts of the service will not function properly if you refuse cookies. For example, without cookies, you will not be able to set personalized preferences or you may have difficulty completing shopping transactions, entering contests, or playing games.

You may occasionally get cookies from our advertisers if you click on an advertisement that takes you from to the advertiser's website. does not control these cookies. The use of advertising cookies sent by third-party servers is standard in the Internet industry.

The importance of security for all personally identifiable information associated with our guests is of utmost concern to us. We exercise great care in providing secure transmission of your information from your PC to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems. When credit card information is transmitted we use industry standard, SSL (secure socket layer) encryption.

Remember to sign out of your account and close your browser window when you have finished using the site. This is to ensure that others cannot access your personal information and correspondence if your computer is accessible to others or if you share a computer with someone else or are using a computer in a public place like a library or internet café.

Links To, and Use of, Third Party Sites or Programs
This site may now or in the future provide links or other access to Internet websites, forums or other programs which are not under La Brea Bakery’s sole control and not solely owned by La Brea Bakery (collectively referred to as “Third Party Sites”). If you click on a link to, or otherwise gain access to, any such Third Party Site, you will be transported to one of these Third Party Sites.

This privacy policy only applies to the La Brea Bakery site owned by La Brea Bakery. Therefore, this privacy policy: (a) does not describe the privacy policies of any of these third party sites; and (b) does not govern the collection or use of your personal information by the third party sites. La Brea Bakery is not responsible for the privacy practices of any of these third party sites. If you click on a link to, or are sent to a link of, or otherwise gain access to, a third party site, you should review the privacy statements or policies of such third party sites (if any) to determine that particular third party sites’ practices with regard to the collection and use of personally identifiable information. 

Without limiting the generality of the foregoing, you agree that if you use any third party sites in any way, you are aware that any of the personal information you provide to that third party site might be read, collected, shared, distributed, or otherwise used by other users of that third party site or by any other third parties, and could be used to send you unsolicited messages. La Brea Bakery is not responsible for any personal information that you elect to submit in, or otherwise make available to, these third party sites.

Any link to any Third Party Site from this La Brea Bakery site does not imply any endorsement of the privacy practices of such Third Party Site by La Brea Bakery, and no such Third Party Site is authorized to make any representation or warranty on our behalf.

Do Not Track
Some browsers have a “DO NOT TRACK” feature that lets website users inform websites or other applications that they do not want to have their online activities tracked. These “do not track” features may also give website users other choices regarding the collection of their personal identifiable information. However, these “do not track” features and “do not track’ signals are not yet uniform. Accordingly, each user of this La Brea Bakery site is hereby notified that this site is not currently set up to respond to any of the user’s “do not track” features or “do not track” signals.

Acceptance and Enforcement of these Terms
By continuing to use this site you hereby agree to be automatically bound by all of the terms and conditions of this privacy policy as it is presented to you as of the date of your first use of this site. No changes (additions or deletions) by you to this privacy policy will be accepted by La Brea Bakery. If you do not agree to all the terms and conditions of this privacy policy, or you do not wish your personal information to be used pursuant to this privacy policy, then you should not use the site and you should not provide any of your personal information to La Brea Bakery. This privacy policy is a binding agreement and you should download and print this privacy policy for your records.

By using this site, you signify your assent and agreement to all of the provisions in this Privacy Policy and that you agree that this Privacy Policy is a binding contract. If you do not agree to this privacy policy, please do not use this Site.

Changes to this Privacy Policy
La Brea Bakery may make changes to this privacy policy at any time. You agree that your continued use of this site following the posting of any such changes to this privacy policy will mean that you accept and agree to those changes. You should regularly review and print this privacy policy for your records.

Communicating with La Brea Bakery

Questions regarding this Privacy Policy should be directed to La Brea Bakery by phone at 1-855-4-La Brea Bakery (1-855-427-9982); by e-mail at or by postal mail at: La Brea Bakery ATTN: Webmaster, 14490 Catalina Street, San Leandro, CA 94577.

For information on La Brea Bakery’s Biometric Information Privacy Policy, click here.

For information on La Brea Bakery’s California Consumer Privacy Act (CCPA) Privacy Statement, click here.