Reserve

Many of the best innovations in history have come from breaking the status quo. Grown in Big Sky Country, Montana, the single origin heirloom wheat in our La Brea Bakery Reserve breads is slicing its own innovative path. The unique study in wheat produces an distinct richness you can taste. La Brea…

If you fly as much as I do, you start to meet interesting people all across the country. Most of the time the introvert in me comes out and I stay cooped up in my own personal space but every once in a while, you hop on a five hour flight, your TV screen is broken, the internet costs an outrageous…

Who’s your farmer? Better still, do you know his name? You do now. Meet the Reserve line of breads from La Brea Bakery, breads made with single origin heirloom wheat from Big Sky Country Montana, grown by Dean Folkvord on the land his father took a chance on over 50 years ago. 25 years ago, we…

Given our size in the baking industry, it shouldn’t shock anyone that we have someone dedicated exclusively to sourcing flour. We buy a lot of it every year and her job is to make sure that we get the best price for the right spec and that it comes on time. It is a massive job and relies on working…

Have you ever experienced a bottle of wine in the vineyard where the grapes came from? There is nothing like it in the world. I’m not a deeply religious man but I swear there is something magical about sipping a wine in its birthplace. You can taste the red clay soil and the strength and backbone it…

As brand manager for La Brea Bakery, I am entrusted with the stewardship of the brand and making sure it is protected at all times. The quick background on me is that I spent 10+ years studying, making, marketing and selling wine. Bread may be my current love but wine was definitely my first. One of…